Thursday, April 23, 2015

Kickstarting a Dream

What a ride this has been! This is the first time I have run a crowd funding campaign, and it has been a fascinating experience. My emotions have ranged from thinking this is exciting, to uncertain, to heartwarming, to what-in-the-world-were-we-thinking, to hopeful, to exhilarating.

There was the initial jump in responses, there was the dreaded "Day of No Pledges," there was all the great press we got, there was the exciting pledge match, there was the thrill of scrolling through my Facebook feed and seeing people playing the Pointless Challenge, and there was the amazing push at the end which got us not only to the goal but over the top!

I don't think I will ever forget that Friday night when we hit our goal which ensured we would get the money we raised. It was a gorgeous evening, and so our family decided that we would bust out the grill for the first time this season and enjoy an outdoor dinner. The pledges had been pouring in all day, and my friend Meriah kept texting me, telling me to get out the champagne, that the goal was in sight. I, being cautious, kept saying "maybe... maybe". Jason was grilling up the burgers and hot dogs, the kids were running around the yard. I kept getting alerts on my phone about another pledge coming in, and another one. We dished up dinner, dusted off the patio furniture and sat down to eat.

Then, we were at $49,990 and everything froze.

My phone dings with an alert that someone has increased his pledge by $11. "I couldn't take the stress!" he told me later.

We did it!!!!! Amazingly, with support from around the globe, we had reached our Kickstarter goal and unlocked the pledges.

US:      We did it!
KIDS:  Did what?
US:      We raised a bunch of money to help build the brewery & theatre!
KIDS:  Oh. Can I have another hot dog?

And so we celebrated, opened a bottle of wine, feasted on hot dogs and hamburgers, and marveled at the generosity of human beings.

Here are the numbers (because I love numbers):
  • Duration of the campaign: 39 days
  • Amount raised: $52,536
  • 105% of goal reached
  • 522 backers from across the US, Canada, Australia, Poland, Israel, UK, Germany, Russia, Sweden, and Japan.
  • Average pledge amount: $100
  • 3,306 people watched the video
  • 57 people increased their pledges during the campaign
  • 36 people donated after we reached the goal. I have even gotten messages from people saying that they missed the deadline, can they still give (the answer is yes! Email me to talk more: tori AT pointlessbrew DOT com)

I find the Kickstarter philosophy quite fascinating. It is all based on their motto that all-or-nothing funding works. They publish all of their statistics, and their numbers back up this method:
  • Of the campaigns that made it past 60% of their funding goal, 98.6% made it to their full goal and were funded. 
  • Of the campaigns that made it past 80% of their goal, 99.3% made their full goal and were funded.
In other words, if you can reach a critical mass of people caring about this project, you are highly likely to get it to launch. I had all these numbers in my head throughout the campaign, but they only helped squelch the fear so much; there was still that chance that we might be in that tiny percent that fail!

So, what now? Well, Jason is busy cooking up all sorts of new brew concoctions, planning for auditions, working on permits and licensure, and I am busy dreaming and scheming about the family series which we are calling "Little Peeps." Much work, much fun, and all of it made possible by the support of our community around the world. "Thank you" doesn't begin to scratch the surface.

~ ~ ~ ~ ~

In other news, the Healthline list of Best Lung Cancer Blogs of 2015 has recently come out and I am happy to say that I made the list, along with several other awesome bloggers, though I think the judges missed out on quite a few great ones. Most of all, I am happy to still be around, living, enjoying life, and still able to write and share this journey with others. Dare I hope for 2016?


TheGremlyn said...

Glad you guys made it! The only issue I take is that you opened a bottle of wine instead of beer to celebrate ;)

Congrats and I can't wait to see this come to fruition!

Anonymous said...

Super happy for you and the fan! I might have to make a trip out once this show is up and running!

kimmywink said...

That is supposed to be fam...darn autocorrect!

Unknown said...

Congratulations! So excited for you and all the "Dreamers" in the world.
Much love xoxoxo

Lillian Nader said...

Congrats on this awesome achievement. Thanks for sharing the experience and all the best!